Monday, September 27, 2010

Research into SEO Strategies

Search engine optimisation strategies and their link to social media applications were investigated. Some competitors use automated applications with affiliate codes to increase their search engine visibility. Although social media publicity tends to be a popular marketing trend, the masses still come through search engines. It was confirmed that FBML can be made visible to search engines through keyword search. A google Adsense account was also created to test whether integrating it would be appropriate.

Some preliminary trials into the set up procedures for an FBML page were conducted. Full functionality of static FBML is still being investigated. Some sample pages for major businesses such as Nokia, Sony, Optus and others were also analysed.

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