The project involves implementing search engine optimisation strategies as well as exploring new social marketing tactics to publicise and actively increase the presence of non-profit organisations on the world wide web. This will involve creating and promoting a new Facebook page that uses one of the latest web 2.0 technologies, Facebook Markup Language (FBML).
The use of social media is currently considered to be a very powerful tool as it is being widely used across the world. Combining these tools will hopefully help achieve higher turnover rates for the target company Good Return, which is an initiative created by World Education Australia.
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